http://www.marclassoff.com marc lassoff : art director Tue, 13 Dec 2011 01:05:36 +0000 http://www.marclassoff.com en http://www.marclassoff.com/Nokia-N8-Product-Pages http://www.marclassoff.com/following/marclassoff.com/Nokia-N8-Product-Pages Tue, 13 Dec 2011 01:05:36 +0000 marc lassoff : art director 681614 <img src="http://payload.cargocollective.com/1/1/48980/681614/nokia_features_2.jpg" width="670" height="775" width_o="670" height_o="775" src_o="http://payload.cargocollective.com/1/1/48980/681614/nokia_features_2_o.jpg" data-mid="3191620" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/681614/nokia_overview_1.jpg" width="670" height="630" width_o="670" height_o="630" src_o="http://payload.cargocollective.com/1/1/48980/681614/nokia_overview_1_o.jpg" data-mid="3191622" border="0" align="left"/> http://www.marclassoff.com/Reebok-Reeactiv-Pitch http://www.marclassoff.com/following/marclassoff.com/Reebok-Reeactiv-Pitch Fri, 21 Oct 2011 01:47:12 +0000 marc lassoff : art director 2181875 Reebok wanted a mobile experience to compliment their EasyTone footwear line. The concept was to make an android app that would make keeping "activ" a game and support living a healthy life. The user would start the app in the morning and keep it running. The more they would move around, the more points they would rack up. Stopping for long enough would make the radial timer countdown and ultimately lose them points. To up the points you could challenge friends or complete a "To-Do" list which consisted of activities like riding a bicycle to work. Project also involved a facebook app, data driven banner ads and prototyped experiences. This was for a sales pitch through Isobar North America. <img src="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_1_640.jpg" width="640" height="594" width_o="670" height_o="622" src_o="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_1_o.jpg" data-mid="10900067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_3_640.jpg" width="640" height="594" width_o="670" height_o="622" src_o="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_3_o.jpg" data-mid="10900073" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_2_640.jpg" width="640" height="594" width_o="670" height_o="622" src_o="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_2_o.jpg" data-mid="10900068" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_4_640.jpg" width="640" height="594" width_o="670" height_o="622" src_o="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_4_o.jpg" data-mid="10900074" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_6_640.jpg" width="640" height="528" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_6_o.jpg" data-mid="10900076" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_7_640.jpg" width="640" height="528" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/1/48980/2181875/reebok_reeactiv_7_o.jpg" data-mid="10900077" border="0" align="left"/> http://www.marclassoff.com/Hear-Forward http://www.marclassoff.com/following/marclassoff.com/Hear-Forward Mon, 04 Apr 2011 00:01:53 +0000 marc lassoff : art director 681666 Hear Forward provides enterprise-class data integration and analysis services with a specific focus on new media. The goal of this project was to keep things simple. Because, let's face it, in their industry it's all about the data. I acted as digital strategist in addition to designing the company logo and website. Launch Project <img src="http://payload.cargocollective.com/1/1/48980/681666/hearForward_logo_640.jpg" width="640" height="310" width_o="670" height_o="325" src_o="http://payload.cargocollective.com/1/1/48980/681666/hearForward_logo_o.jpg" data-mid="3415614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/681666/hearForward_homePage_1.jpg" width="670" height="520" width_o="670" height_o="520" src_o="http://payload.cargocollective.com/1/1/48980/681666/hearForward_homePage_1_o.jpg" data-mid="3191835" border="0" align="left"/> http://www.marclassoff.com/adidas-In-store-Kiosk http://www.marclassoff.com/following/marclassoff.com/adidas-In-store-Kiosk Mon, 04 Apr 2011 00:00:19 +0000 marc lassoff : art director 1258369 Every adidas retail store in America has a computer with a 19" screen. Customers can use it to find and order a product. The project was to redesign the interface with a catchy look and showcase more of the key product stories adidas shows. This interface contains a rotating focus area for timely promotions, ability to search the Shop site and easy email sign-up. Option 1 <img src="http://payload.cargocollective.com/1/1/48980/1258369/adi_shopAOS_1_640.jpg" width="640" height="533" width_o="670" height_o="558" src_o="http://payload.cargocollective.com/1/1/48980/1258369/adi_shopAOS_1_o.jpg" data-mid="6084645" border="0" align="left"/> Option 2 <img src="http://payload.cargocollective.com/1/1/48980/1258369/adi_shopAOS_2_640.jpg" width="640" height="533" width_o="670" height_o="558" src_o="http://payload.cargocollective.com/1/1/48980/1258369/adi_shopAOS_2_o.jpg" data-mid="6084647" border="0" align="left"/> http://www.marclassoff.com/Smirnoff-Pitch-Creative http://www.marclassoff.com/following/marclassoff.com/Smirnoff-Pitch-Creative Sun, 03 Apr 2011 23:25:04 +0000 marc lassoff : art director 1258241 I created several graphical elements for a pitch to Smirnoff. The task was to create a customized Smirnoff box that would carry the bottle, as well as a poster that would be used for advertising and as a promotional piece. The treatments needed to carry the idea of merging the cities Rio de Janeiro and Boston. This was for a sales pitch through Isobar North America. <img src="http://payload.cargocollective.com/1/1/48980/1258241/smirnoff_posterRioBos_1_640.jpg" width="640" height="914" width_o="670" height_o="957" src_o="http://payload.cargocollective.com/1/1/48980/1258241/smirnoff_posterRioBos_1_o.jpg" data-mid="6083958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/1258241/smirnoff_posterRioBos_2_640.jpg" width="640" height="955" width_o="670" height_o="1000" src_o="http://payload.cargocollective.com/1/1/48980/1258241/smirnoff_posterRioBos_2_o.jpg" data-mid="6084228" border="0" align="left"/> http://www.marclassoff.com/Aqua-Rodeo http://www.marclassoff.com/following/marclassoff.com/Aqua-Rodeo Sun, 06 Mar 2011 00:04:22 +0000 marc lassoff : art director 1135624 Aqua Rodeo is an up-and coming clothing company started down south in Key West, Florida. AR specializes in clothing geared towards water sports and fishing enthusiasts. I was responsible for the design of their new e-commerce website. <img src="http://payload.cargocollective.com/1/1/48980/1135624/aquaRodeo_homePage_3_640.jpg" width="640" height="902" width_o="670" height_o="945" src_o="http://payload.cargocollective.com/1/1/48980/1135624/aquaRodeo_homePage_3_o.jpg" data-mid="5457715" border="0" align="left"/> http://www.marclassoff.com/Isobar-N-A-Holiday-Video-2010 http://www.marclassoff.com/following/marclassoff.com/Isobar-N-A-Holiday-Video-2010 Sat, 05 Mar 2011 23:18:09 +0000 marc lassoff : art director 1135554 I was responsible for conception, strategy, story boarding, art direction and shared animation production of Isobar North America's 2010 Holiday Video. A link to this video was to be sent out to all of Isobar's existing clients as a promotional piece. In addition, this video was hosted on Isobar NA's company blog to drive traffic and officially announce the launch of the blog. View video on Isobar North America's Blog http://www.marclassoff.com/Gannett-Local-Decision-Engine-UI http://www.marclassoff.com/following/marclassoff.com/Gannett-Local-Decision-Engine-UI Thu, 11 Nov 2010 04:18:33 +0000 marc lassoff : art director 681624 Gannett Local is a leading small business marketing consultancy. They needed an engaging, user-friendly interface to help their customers navigate and understand their own marketing needs. This area of the site also was used to provide insight and information to their potential customers. The layout featured all custom components and UI. <img src="http://payload.cargocollective.com/1/1/48980/681624/gannettLocal_marketingTool_1.jpg" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/1/48980/681624/gannettLocal_marketingTool_1_o.jpg" data-mid="3191667" border="0" align="left"/> http://www.marclassoff.com/Boston-Digital-Graffiti http://www.marclassoff.com/following/marclassoff.com/Boston-Digital-Graffiti Thu, 21 Oct 2010 02:57:42 +0000 marc lassoff : art director 718709 My roots are in graffiti and urban art. I take these styles and incorporate them into the digital realm. Since its initial design, this graphic has been produced on T-shirts, Hoodies, Posters, iPhone cases and more. <img src="http://payload.cargocollective.com/1/1/48980/718709/boston_GRAFF_1_640.jpg" width="640" height="361" width_o="670" height_o="378" src_o="http://payload.cargocollective.com/1/1/48980/718709/boston_GRAFF_1_o.jpg" data-mid="3393121" border="0" align="left"/> http://www.marclassoff.com/The-Business-Journals http://www.marclassoff.com/following/marclassoff.com/The-Business-Journals Thu, 21 Oct 2010 02:25:18 +0000 marc lassoff : art director 718639 The Biz Journals family needed to revamp their corporate and individual market sites. They wanted a new system built to unite business units for consistency yet still allow each market site to have its own personality. The new and improved Biz Journals displays rich content in a clean and organized fashion. This paradigm was also carried over to their member-only site, The Book of Lists. This site is a database of company & industry information. Launch Project Example of Market Site <img src="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_articlePage_640.jpg" width="640" height="1262" width_o="670" height_o="1322" src_o="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_articlePage_o.jpg" data-mid="3378666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_searchResults_640.jpg" width="640" height="1104" width_o="670" height_o="1156" src_o="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_searchResults_o.jpg" data-mid="3378671" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_BOL_listView_640.jpg" width="640" height="630" width_o="670" height_o="660" src_o="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_BOL_listView_o.jpg" data-mid="3378667" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_BOL_profileView_640.jpg" width="640" height="607" width_o="670" height_o="636" src_o="http://payload.cargocollective.com/1/1/48980/718639/bizJournals_BOL_profileView_o.jpg" data-mid="3378669" border="0" align="left"/>